Oberto's jerky made the Consumer Reports for the best tasting jerky!! Both of Oberto's brands made the top category, Oh Boy Oberto and Pacific Gold.
You may or may not know, but Jack Link's is Oberto's biggest competitor. Jack Link's is a powerhouse, with tons of capacity and power to run the jerky show. The problem is that their product sucks. We do cuttings (tastings) every Monday morning and it's so clear that Jack Link's is gross. It's dry, tasteless and tough, especially compared to Oberto. To have Consumer Reports confirm this fact, is pretty exciting and great for my company of course. It is extremely cool that a small (compared to Jack Link's), family owned company can make it to the top. The owners still come to the plant on a fairly regular basis.
|Art "Oh Boy" Oberto|
The overall message is that jerky isn't amazing for you, but definitely 100 times better than meat sticks. And Oberto got a big thumbs up because there aren't additives, it's All-Natural. Jerky is a good source of protein, you just have to beware of the sodium.
It's been real blogger world. I'm hopefully back! I'm going to a passion party this weekend, so I know I'll have amazing stuff to blog about;)